LOVE ME DO
Client
Very and ReFashion
Brief
Create a communications strategy and accompanying film to promote Very x Refashion take back scheme to female millennials and encourage consumer participation.
Concept
Key Insight
Pop culture is a shared interest amongst Very's different consumer groups and so will be an easy way to engage with them.
Idea
Use a well-loved pop culture reference to reimagine a world of neglected clothing in order to encourage female millennials to donate their unwanted clothes.
Fashion film: Love Me Do
Concept
Love Me Do: realising the potential of second hand clothing, bringing love and appreciation towards neglected pieces, and encouraging shared experience through a nostalgic lens.
Client Feedback
‘Great idea and campaign line’ -Francesca, Gary, Andrew, Steve and Maggie, Very and Refashion, (2021)
Integrated marketing campaign: Share the Love
My Role
Research to reveal consumer insight
Idea generation
Concept creation
Integrated marketing mockups