Stay in, in Style
Client
Millington Associates.
Brief
Develop a series of images based on a chosen word taken from Stella McCartney’s A-Z manifesto.
Idea
Based on repurposing , the image series will seek to promote the brand using charm and humour to appeal to its consumers.
Outcome
‘Stay in, in style’ graphic artwork series. The garments included in this series were chosen in light of the current lockdown context; the desire to be casual and comfortable being prioritised.
My Role
Creation of final outcome.
Stay in, in Style artwork
Client Feedback
‘The playful composition of the scheme, the choice of colours and sense of simplicity, purely reflects the DNA of the brand which wants to be pragmatic, effortless, and chic at the same time. We believe this graphic artwork would be well received and it would highly appeal to the Stella McCartney customer demographic’ -Federica Rabitti, head of design at Millington Associates, 2021.